FASHIONALLY - #FArunway | FASHIONALLY PRESENTS FW25 FASHION PARADE

#FArunway | FASHIONALLY PRESENTS FW25 FASHION PARADE

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2025.05.09

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Curated by FASHIONALLY, the “FASHIONALLY PRESENTS FW25 FASHION PARADE” launches Fashion InStyle with a dazzling new season, captivating style enthusiasts with the limitless creativity of Hong Kong’s rising design stars. As a centerpiece of the Hong Kong Trade Development Council (HKTDC) Fashion InStyle, this electrifying runway show celebrates local talent, unveiling the breathtaking 2025 Fall/Winter collections from three visionary Hong Kong designer brands—MARCCH, IP-AXIS STUDIO, and NONOBO. Each collection weaves together bold innovation, exquisite craftsmanship, and forward-looking artistry, reimagining the frontiers of fashion.

MARCCH FW25「Rough Manners」
MARCCH’s Fall/Winter 2025 collection, “Rough Manners”, is inspired by Franziska Reinbothe’s exhibition of the same name, where she reworks canvases through dipping, cutting, and breaking traditional forms. Reflecting her curiosity-driven approach, MARCCH reimagines menswear with innovative cuts, intricate patterns, and layered textures. Sharp tailoring meets asymmetrical forms and rugged materials like distressed wool, set in a palette of charcoal, slate, and navy with bold accents.

IP-Axis Studio FW25「Chapter 5：Arasaka Corporation」
IP-Axis Studio’s Fall/Winter 2025 collection, “Chapter 5: Arasaka Corporation”, takes cues from the tech overlords of Cyberpunk 2077’s Arasaka Corporation, crafting futuristic uniforms that scream power, control, and next-level innovation. Rooted in a sleek black-and-gray palette, the collection uses distressed denim and cotton-linen blends to capture a gritty, time-ravaged texture. Fusing military uniforms with streetwear energy, it delivers the brand’s hallmark utilitarian edge. These “uniforms of tomorrow” strike a bold balance between work-ready polish and laid-back versatility, redefining wearable style for a multifaceted future.

NONOBO FW25「Alluring」
NONOBO’s Fall/Winter 2025 collection, “Alluring”, blooms with poetic inspiration drawn from the vibrant beauty of flowers and the graceful inevitability of their decay. Embracing life’s imperfections, its edges and angles, the collection celebrates the unique identities they forge. NONOBO’s signature patchwork technique captures the fleeting splendor of blossoms, with layered fabric splices creating rich, tactile depth. Delicate lace, evoking the softness of petals, intertwines with structured menswear, striking a bold contrast that infuses masculine silhouettes with refined elegance. This fusion embodies NONOBO’s gender-neutral philosophy, seamlessly blending strength and softness.

From a distance, garments reveal cohesive floral motifs. Up close, the “imperfect” patchwork edges unveil an intricate tapestry of textures, like fragments of life woven into a singular, captivating narrative. Rooted in a sophisticated palette of black and deep green, “Alluring” exudes timeless elegance, while vibrant plaid accents add playful energy, offering boundless styling versatility for everyday wear. Classic suiting fabrics meet delicate lace embellishments, crafting a sharp yet layered aesthetic that’s both daring and refined, a testament to NONOBO’s innovative vision.